Sigma is a brand with a rich history that manufactures high-quality acoustic guitars. The main challenge was that the existing website did not reflect the premium nature of the product and was inconvenient for users: outdated interface, complicated navigation, lack of focus on the product range and unique features of the brand.
The redesign emphasised the brand's uniqueness, simplified the search for the right model, and improved Sigma Guitars' perception in the digital environment. The new website became not only a showcase for instruments, but also a platform where users can experience the brand's atmosphere and make an informed choice.